MTV leaps a generation, lures GenerationX with condoms

MUMBAI: It took a long while coming. Almost 18 months of debates and deliberations after it initially came up with the idea, music channel MTV has forayed into the condom market in tie-up with JK Ansell, the maker of KamaSutra condoms.

Branded 'MTV Hardwear by KamaSutra' and available in 'bi-coloured' and 'big-head' variants, the condoms hit retail shelves in 25 cities across the country this week, marking MTV's latest and boldest brand extension.

Source: Here